Skills & Competencies for Web Designer II

Web Designer II job profile

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JOB SUMMARY for Web Designer II

Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.

JOB RESPONSIBILITIES for Web Designer II

Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.

Web Designer II SALARY RANGE

BASE 50%
$81,148
TOTAL 50%
$84,351
Job Level
P02
Job Code
IT10000108
Education/Degree
Bachelor's Degree
Reports To
Manager

Web Designer II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer II skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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6 hard skills or competencies (industry competencies) for Web Designer II

1 Industry Competency – User Experience Design
Proficiency Level -2
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Identifies the key differences between user experience and user interface designs.
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Level 2 Behaviors
(Light Experience)
Follows given formats in designing usable products to address user needs.
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Level 3 Behaviors
(Moderate Experience)
Produces user-centered designs by considering user research and customer feedback findings.
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Level 4 Behaviors
(Extensive Experience)
Formulates UX style guides and formats to develop a consistent and organized design system.
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Level 5 Behaviors
(Mastery)
Develops information architecture and user-centered design principles to enable highly usable and accessible products.
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2 Industry Competency – User Interface Design
Proficiency Level -2
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Explains the fundamental concepts and principles of user interface design.
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Level 2 Behaviors
(Light Experience)
Follows best practices and methodologies in building customized user interface design.
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Level 3 Behaviors
(Moderate Experience)
Tests and analyzes user interfaces in multiple platforms to ensure that all designs are functioning properly.
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Level 4 Behaviors
(Extensive Experience)
Provides information architecture guide for teams in developing function commands to enhance navigation.
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Level 5 Behaviors
(Mastery)
Forecasts future trends in creating UI designs to develop and enhance visual design sensibility.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Web Designer II

1 Job Family Competencies – HTML
Proficiency Level -2
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Describes the process of using HTML in constructing web pages.
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Level 2 Behaviors
(Light Experience)
Documents essential HTML codes to support website development technology.
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Level 3 Behaviors
(Moderate Experience)
Uses HTML codes for website changes to provide meaningful and relevant experiences for all web users.
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Level 4 Behaviors
(Extensive Experience)
Manages primary content production of HTML and image assets.
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Level 5 Behaviors
(Mastery)
Leads the design process and HTML implementation to streamline the development of website applications.
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2 Job Family Competencies – Programming
Proficiency Level -2
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Explains how to interpret source code from a specific programming language.
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Level 2 Behaviors
(Light Experience)
Identifies coding errors and parts of computer programs that are not functioning correctly.
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Level 3 Behaviors
(Moderate Experience)
Performs program tests to spot and resolve bugs and inconsistencies.
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Level 4 Behaviors
(Extensive Experience)
Monitors the testing of program codes periodically to ensure it produces the desirable results.
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Level 5 Behaviors
(Mastery)
Establishes a standard programming framework to help the team design an executable computer program.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Web Designer II

1 Core Competencies – Creativity
Proficiency Level -2
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Lists organizational policies and initiatives to promote creativity.
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Level 2 Behaviors
(Light Experience)
Uses creativity to solve problems with the supply of products and services and improve efficiency.
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Level 3 Behaviors
(Moderate Experience)
Seeks, evaluates, and implements alternative solutions.
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Level 4 Behaviors
(Extensive Experience)
Monitors the industry for creative ideas and solutions for internal use.
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Level 5 Behaviors
(Mastery)
Stays abreast of the industry trends, creative ideas, and solutions.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

Summary of Web Designer II skills and competencies

There are 6 hard skills for Web Designer II, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer II, HTML, Programming, Web Design.
7 soft skills for Web Designer II, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer II, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.

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